Well run, successful organizations depend on strong executive and operational leadership. Integral to that is a well-managed accounting department that can provide accurate, timely information for managing the business. Clean and accurate books and financial records are essential to this process as they improve the quality and speed of business decision making in the following ways:
Improve Cash Flow Management
Accurate financials allow you to:
- Forecast upcoming expenses – avoid the surprises that can negatively impact cash flow and alter planning. This allows businesses to plan for future expenditures and arrange for ways to fund necessary expensive expenditures.
- Plan for seasonal slowdowns – most businesses are cyclical in nature and those that have a handle on the business cycle can better plan for those downturns by minimizing the negative cash flow impact (delay inventory purchases, accelerate
collections, adjust staff size to name a few). - Identifying late paying customers – avoiding tying up cash in receivables, particularly past due receivables. Focusing on these customers with increased collection efforts, adjusting credit terms, etc. is an effective way to unlock cash.
Clear Financial Visibility
Good bookkeeping allows you to:
- Measure revenue and expense tracking accurately – you can’t effectively manage a business with inaccurate or missing data. Decision making relies on accurate data but just as important, that data must be timely to be relevant. Accurate date that is stale is much less useful and can be misleading if the business environment has changed.
- View up to date profit margin – which products are successful and which are not? Of those that are not, do we need a price increase or do we need to discontinue? Does the product mix need to be changed? These decisions all depend on reliable information to reduce guesswork.
Improved Forecasting and Budgeting
Good recordkeeping helps with:
- Analyzing past trends – this can be done easily, and planning decisions can be made more confidently with accurate information.
- Projecting realistic growth trends – done in conjunction with understanding the current market environment, utilizing accurate financial information is invaluable in growth projections and provides a guard rail to overly optimistic speculation.
- Accurate budget assumptions – assumptions based on accurate historical data provide meaningful and realistic targets for managing the business in the future.
Better access to financing
Accurate books:
- Builds credibility with lenders – lenders know that the information they receive can be relied upon to present an accurate picture of your business and can make credit decisions accordingly. Banking relationships are important, but credit committees are more interested in accurate financial information when making credit decisions.
Confident decision making that is timely
When records are organized:
- The time spent looking for information is minimized – disorganized data undermines integrity and brings doubt into the decision.
- Opportunities can be met quickly and decisively – some decisions can’t wait. You either act or you don’t. Accurate data reduces the guesswork.
- Stress and uncertainty are reduced – again the more you know the less you are left to guess and hope. The decision can be made confidently and quickly.
Clean financials are essential to any well-run business. These are just a few of the benefits of having your books in order. There are many others. They all revolve around two ideas: accurate and timely decision making is impossible without them and credibility of the company both to internal and external users are enhanced.
Jim Kennedy, CPA manages the accounting services function at Ahuja and Consulting providing bookkeeping and fractional Controller/CFO services to various sized clients in multiple industries. He previously has Controller and CFO responsibilities in public and private entities ranging from $2 million to $500 million in revenue primarily in the manufacturing, retail and SaaS environments. In addition, he has experience in FP&A reporting in a large, publicly held company along with over four year’s experience in a “Big 4” Accounting firm.
